invest in gold and silver

Now is the Time to Invest in Gold and Silver – Here’s Why

For thousands of years, gold and silver have been valuable commodities. Historians believe that the allure of these precious metals began in ancient times when civilizations like the Egyptians and Incas established their symbolic value. In the modern era, investment experts point to its lustrous and metallic qualities, relative scarcity, and difficulty of extraction to explain why they’ve retained their perceived value. Investors often invest in gold and silver as a diversification strategy to preserve their wealth, thanks to the many advantages it offers, including:


  • Simplicity – Buying gold and silver is easy. There are no earning reports, dividends, payments, or other features you need to monitor or decipher.
  • Security – The straightforward purpose of investing in gold and silver is to store value for you in the long term, offering a relatively safe investment in uncertain economic conditions.
  • Stability – Unlike stocks and many other traditional investments that can fluctuate wildly with the market, gold and silver often preserve their purchasing power over time by withstanding currency devaluations better than other assets.

However, now is a particularly advantageous time to buy gold and

Why buy gold and silver now?

silver, especially if you’re concerned with today’s market volatility and economic uncertainties. In the next section, we’ll explain why.

Inflation is the buzzword of the year with consumer prices in June hitting the largest increase in 40 years. The inherent stability of gold and silver allows them to hedge against inflation, helping to guard against money’s decreased buying power amid rising prices.

In addition, gold and silver are tangible, physical assets without the credit and default risks of financial assets, allowing them to generate returns or remain stable during economic downturns when other investments may tumble. As a result, many financial experts believe that real assets like gold and silver benefit from higher inflation, positioning them as strong portfolio diversifiers, particularly during economic uncertainty.

What to look for when investing in gold and silver

As an investor, the quality and purity of the gold and silver you’re buying becomes critically essential for maximizing the value of your investment. Before buying precious metals from a dealer, ensure that you know precisely what you’re purchasing.

At our jewelry store, we help people buy and sell gold and silver confidently by using a sophisticated precious metals verifier by Sigma Metalytics. This advanced tool authenticates gold coins, silver coins, gold bullion bars, silver bullion bars, and other precious metals using state-of-the-art sensors that detect inserts, bad metals, or other counterfeit materials that could devalue your investment.

How much gold and silver should you buy?

The amount you invest in gold and silver is a financial decision as personal as the amount you contribute to an IRA or retirement savings account. Some people like to purchase as little as a single ounce of gold or silver, while others may invest several hundred thousand dollars in gold or silver bullion bars. Regardless of its form, you will receive tangible, physical gold for your investment.

Are you considering adding some sheen to your investment portfolio? Let us help you buy gold or silver. We’ll walk you through the investment process using the transparent and no-pressure business style that has helped us earn a long-standing reputation as an honest and trustworthy local jeweler. And with comparable or lower prices than online sources, we’re here to help you get the most from your gold or silver investment.

Visit our family-owned and operated store with an experienced and knowledgeable graduate gemologist on staff and discover our difference for yourself.